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Blog Articles

How The Consumer Has Become The Copywriter In Experiential Marketing

September 2016

So here we are again, discussing that most modern of Experiential Marketing trends: user-initiated content. This undeniable shift in advertising and marketing tactics is ever-evolving, but relies heavily (and more or less purely) on the ENGAGEment, momentum and subsequent action of the consumer. Presumptuous and precarious, but when executed properly, it’s a sure fire winner. Social is the key – in every iteration of the word: media, friendships, community, ego. Our desire to share what we’ve done with other people and to showcase who we are (or want to believe we are) to the world is what keeps this well-oiled machine just that – super slick and slippery.

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My Introduction to Brand Activation Events

May 2017

Brand Activation Events are something I have familiarised myself with… in front of a computer screen. Knowing the description of Brand Activation Events and being immersed in it are two very different things.

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“Stop! Collaborate and listen. Experiential Marketing’s back with a brand new addition”.

August 2016

Forget a high budget shoot with Mario Testino at the Hanging Gardens Of Babylon.Brands are coming to realise that they need to look further than traditional channel like TV or outdoor if they want to engage their audience. Experiential Marketing can help as it’s now all about That Moment: creating instances of enjoyment for customers. Times they will share because they had the most amazing experience with your brand.

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How You Can Measure Up In Experiential Marketing

August 2016

ROI is usually a numerical value – as we all know. A maths-style equation that can be written up with chalk by some wild-hairedp rofessor in a brown polyester suit with horn rimmed spectacles because ROI equals the percentage of increased sales versus the amount of finances spent.

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How To Brew Up A Sporty Storm In Experiential Marketing

August 2016

As we have seen in the last blog, the clever brands know that through the mass explosion of social media, messages are drowned. The amount of messaging on our screens is astounding – massive- overload - meaning it’s hard to truly impact and connect with potential consumers properly through digital. Your message has to SHOUT LOUDER than the hundreds of other messages flashing up on consumers’ screens.

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The Cream Of The Crop In Experiential Marketing

July 2016

So, as we know, there is a plethora of insanely amazing opportunity out there for Experiential Marketing activations. But beware! You must choose the right vehicle to propel your brand into the brand-osphere or you could ostracize your target audience before you’ve even lured them in. Not a good look.

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