The team at ENGAGE are always looking for opportunities to create activations that recognise our place in the global community and offer ways to make a real difference through experiential marketing. Cromwell Property Group were onboard from the moment we pitched partnering with SolarBuddy to produce the Project Shine Campaign. The campaign invited Northpoint's local business community to become agents for change in their lunchtime, by building a SolarBuddy solar light and writing a personalised letter to the recipient - shining a light on energy poverty and demonstrating how one small act of kindness can change the life of a child in our global community.
The gift of a SolarBuddy solar light helps children living in energy poverty to continue studying long after the sun goes down improving their education outcomes and overall health and wellbeing. Children also spend less time collecting firewood for cooking and heating and instead spend more time attending class, preparing for exams and completing homework assignments.
A custom designed and built installation took centre-stage for completed SolarBuddys to be placed on, with a daily “light-up to showcase how many lights had been completed each day.
ENGAGE worked with Northpoint retailers to produce a “Buddy”-themed promotion for shoppers across the campaign. We encouraged them to work around the concept of “Bring a Buddy” or a friend referral offer, where they both receive a reward for either referring a friend or being referred, which tied in neatly with the Project Shine SolarBuddy Campaign.
Event Produced by AliveEngage in association with Alive Events Agency.