DUX Kitchen was an exclusive one-night-only bespoke ‘pop up’ restaurant at Rokeby Studios in Collingwood, created with Celebrity Chef Adam D’Sylva as the face of Luv A Duck. 30 social media influencers & 10 competition winners dined on an 8-course duck degustation with sponsored The Rising Chardonnay & Pinot Noir, and Plumm glassware.
The ‘twist’. A surprise reveal at the conclusion of the night that their meals were prepared by 8 amateur cooks, proving anyone can cook with duck!
Playing on the concept of surprise and original team design, guests were delighted by an overhead installation using 500 red Luv a Duck trays.
SELFIE NEON WALL
A custom Luv a Duck red neon heart and branded black & gold duck wall created the perfect backdrop for influencers to take their selfie photos and upload to social media platforms
A fishbowl with 20 key words were provided to guests to encourage them to get creative with their dishes and photo opportunities.
This was a play on words created for the bathrooms - strategically placed on the mirrors the duck/food quotes were fun and playful, even the bathroom was a social media worthy experience!
Lasting impact with Luv a Duck products, accompanying ingredients, recipe cards, Plumm glassware and a bottle The Rising wine were gifted to each attendee at the conclusion of the event