The conference programme commenced with a bang - surprise neon breakdancers setting the scene for a dynamic 3 day event of learning and engaging with friends and colleagues. Expectations were high and the response from the attendees was overwhelmingly positive as a way to kick off what was deemed a successful conference.
A striking branded stage anchored the conference element of the event, with shapes of colour and light balancing the modern theme and allowing a consistent thread across the 3 days of content. The stage allowed brands to bring in their own touches and flair, whilst ensuring the underlying look and feel was maintained.
Bright and engaging Brand Activations punctuated and enriched the conference programme, with interactive elements to surprise and delight attendees and present new products and objectives into the mix. For more detail on the Garnier activation, have a look at its case study.
The Cocktail Party on Thursday evening was the social highlight of the Conference, with CPD’s Got Talent showcasing the untapped talent and showmanship of the L’Oreal CPD Staff. DJ Perri was a huge hit, with the dance floor always full and pumping until last drinks.
The full team pulled up the next morning and attended an in-theme but out-of-the-box team-building experience, which not only offered a fun and engaging experience, but encouraged collaboration and creativity amongst colleagues. The music videos were a huge hit and provided the perfect send-off after 3 days of content and connection.