Garnier was looking to promote new lines and brand messaging via an activation onsite during the conference program, and they wanted to ensure that there was a focus on celebrating the concept of being “Naturally Me” as well as including a strong sustainable message. With a super-short timeframe to pull the activation together, we had to nail the brief on the first go to ensure that suppliers and materials were ready to go for the conference date.
Garnier's primary objectives were to:
- create an activation that showcased the newly released product and brand message
- provide an immersive and shareable moment for attendees with the Garnier brand, and
- promote the sustainable 2025 “plastic neutral” pledge