Brief
Kids learning and creating together is not only inspiring to watch, but a major motivator for families to return to Centre again and again. Free-play means endless possibilies, so kids are happy to see what they can do next time.
With a focus on excitement, colour and movement, we developed "BUilt By Kids" to encourage not only kids to work together collaboratively, but the parents and caregivers too. Endless possibilities mean endless play and creation, and this is a key element when shopping centres are not only looking to strengthen community ties by providing opportunities for parents and carers to come together, but also when looking at increasing traffic and dwell time in Centre.