Well, not just being blessed with a pretty face, we here at ENGAGE can help you understand what Brand Activation is, as well as create a wonderfully successful campaign for your brand. Win win, we say.
Brand Activation is the seamless execution of a range of activities, physically bringing brands to life – allowing your audience to be all touchy-feely with your brand - and encouraging positive participation. For the product or brand to start gaining traction, it needs life to be breathed into its nostrils. This God-like action will in turn increase Brand and Product Awareness – sparking an emotional response in consumers’ minds, which in turn increases sales. Kerching. Sounds too good to be true? Let us allay your fears, oh ye of little faith in marketing services.
If you can plan and execute a wonderfully unique campaign, then the kerching value (Return on Investment to those uninitiated) can be HUUUUGE. Not to mention the wonderful organic content a successful Brand Activation provides – such perfect material for social media platforms; your digital department will be loving you long time. Not much fills them with more passion than their brand’s social platform being littered with real content and consumer engagement. This direct dialogue spoken between the brand and consumer is priceless. We can hear the R&D department cheering with delight, and as a marketing guru, I don’t need to preach to the converted as to why direct dialogue with consumers is GOLD!
These sorts of campaigns are all around us, everyday. Have you ever seen the smiley lady in Coles handing out samples? That is Brand Activation in action but is generally bland and tasteless which is why you most likely hide from her down the ‘Baking Needs’ aisle. For us here at ENGAGE that demonstrate a ‘how not to’ activate your brand. A badly planned/executed Brand Activation can actually do more harm than good to your brand which is why we have created a rather nifty strategic process that fully researches the brand and scrutinises the requirements before executing anything. Our in-depth, step-by-step process looks at a range of insights to develop a winning campaign. We work through these steps with you to create the ultimate, the perfect, the Holy Grail of Brand Activation platform to build lasting, loving relationships with your target market.
That’s right, we don’t go out and shoot blind and hope for the best. Hell no! Consider those people handing out samples at Federation Square. Samples end up on the ground, as half of the people being ‘marketed’ to are not your target market. Why would they want to ENGAGE? You brand ends up trampled into the ground and - unless you’re a new paving brand - we’re pretty sure that’s not where you want to see your brand end up.
Strategic Brand Activation is perfect to differentiate you from your competitors and position yourselves favourably in the minds of consumers. Not only do you need to create value during the campaign, but you also need to ENGAGE and educate your target consumers. Close your eyes and think of some memorable brands. Nike, Coke, Red Bull usually spring to mind. They have been directing their marketing dollars towards this sort of thing for some time now. They have seen first hand how successful campaigns are able to combine insight and expertise to imprint the brand on the consumer’s psyche. Here at ENGAGE, we know the type and level of planning that is required, ensuring the brand is able to deliver Engaging Activities and allow consumers to experience the brand and the product in a 360 degree way, through all their senses – living and breathing its essence.
We breathe life into your brand and product during the entire process and generate an emotional connection between your brand and the consumer, through physical interaction, which in turn generates digital activity. The Activation itself and the experience hence resonate with your consumers on a deeper, subconscious level, delivering tangible benefits to both the brand and the consumers.
Brand Activation can take many forms, and usually involves the following activities:
We are pretty damn passionate about this sort of thing and how it can improve your Brand’s Awareness and increase Consumer Engagement. We can talk about it all day and all night without stopping! However, we understand your time is important so we can break it down with a coffee and a chat. Give us a call and we’ll activate your brand!