This required the full set of our tools and event planning skills as we were responsible for research and development of the base of the concept right through to working with the chef on the menus – yes those couple of years spent at a catering company finally came in handy. As an Event Designer by trade creating and producing the ideas is always the most exciting part of a project for me. Each person in the Engage team has their own favourite and specialised discipline however I’m writing this case study so its goes without saying creating and producing is the best part!!! Gladstone is a pretty old town, established in the mid 1800’s, so the city itself is made up of stunning old gold rush style buildings and brand new convention centers. The new Oaks Hotels and Apartments embodied both the new and the old as it had formed part of the old Grand Hotel, so this is where we began the product promotion story. After all you need a good story to create a long lasting and impressionable product promotion. We created the story of the grand old dame transforming into the futurist modern dame – Madonna esk. With only one site visit and a limited budget we had to ensure our event planning was well timed otherwise it would never have worked. As you can imagine Gladstone as a far north Queensland mining town with very little in the way of WOW supplies. We sourced a range of brilliant suppliers from Brisbane and flew a team of knockout entertainers from Melbourne. Guests were taken on an electrifying journey throughout the beautiful hotel and onto the roof of the new apartment complex over looking Gladstone skyline. WOW highlights included; a live mermaid centerpiece, glow in the dark cocktails served by futurist waitresses, a flare cocktail show and the finale fireworks in the sky.