Adding another land mark building and prestigious project to Grocon’s portfolio, they have continued to increase their reach across Australia with their large-scale buildings and projects. Grocon, partnering with Colliers International, needed to create hype and excitement within the industry. To gain chatter about the new, 5 Green Star luxury apartment building where the city meets the gardens in one of Melbourne’s most sort after locations Spring Street. No better way to do this than a brand activation, on this occasion the brand activation would come in the form of hosting an industry night for the project.in the new display suite located on site at 85 Spring Street.
Grocon, well known for their other achievements, such as the Rialto Tower and Eureka Tower was not going to disappoint with 85 Spring Street, located at the Paris End of Collins Street. Designing and building a temporary display suite on the 14th level of the current building allowed guests to gain a glimpse of what apartments in the new 85 Spring Street look like and what kind of lifestyle it offers. This display suite offered the prefect location to hold the 85 Spring Street brand activation, and we were able to draw on all the amazing attributes of the area that has made Melbourne one of the most livable and lovable cities in the world.
Utilising a professional interior design company provided the perfect opportunity to showcase the beautiful apartments and how they may be styled to suit the needs of the customer. Hence Kerry Phelan Design Office collaborated and reflected the interiors of the apartment to the location of 85 Spring Street. They created luxurious, versatile and open space to emphasize high-end living at the top end of town, where the culinary, sporting and shopping scene all meet.