Fairfield, located just minutes from the Melbourne CBD, is the epitome of urban, educated style. Furthermore, the new Greenwich residential development is clean, crisp and modern, and the first co-mixed residential/commercial development of this scale to wear the Grocon badge. In terms of design, the development aims to become one of the area’s most sustainable and socially driven, garnering the enviable 5-Star Greenstar and Silver Standard Livable Housing accreditation while also supporting the Big Issue’s Homes for Homes initiative. To deliver an event that lived up to the panache of Fairfield and our client’s impressive new development we did our research by studying the design renders and taking as much direction from the Grocon team as possible. The result was an aesthetic – almost Scandinavian in terms of the linear qualities and muted palette – that looked amazing on the day and acted as an extension of the building we were there to celebrate.
Community integration was a key ingredient in the ‘Greenwich’ development – something that we too sought to incorporate into the sod turning event. Where Grocon had worked closely with local council and community organisations to ensure all interested parties were consulted and given the opportunity to contribute to the project, we extended on this idea by ensuring catering for the event was provided by a café just metres from the site. This may seem like a small detail, but it’s these types of ‘local stories’ that make each event special and gather maximum support now and into the future.
The guest list, including senior Grocon executives and local Ministers, would have been blissfully unaware of the challenges we overcame that morning to deliver on our promise – such as the unexpected positioning of a site office in the guest’s field of vision, however, after a quick readjustment of the floor plan we were back on track. Even some delays to bump-in due to construction conflicts was not enough to set the ENGAGE team adrift, with everything ready and delivered at the agreed time.