THE GLEN IN-CENTRE ACTIVATION
THURSDAY & FRIDAY 4PM-7PM & SATURDAY & SUNDAY 10AM-1PM
The main hub of the“Self Help Elf” campaign took place at The Glen Shopping Centre, across 4 days. Providing an opportunity for both Instagrammable moments and foot-fall/purchase power.
A Wrapping Station that offered free wrapping to anyone that had spent over $30 in-Centre provided a wonderful opportunity to engage with customers, allowing the Self Help Elves to “make it better” by taking one job off their list! It also ensured an opportunity for a longer dwell-time at the activation, with positive feedback from all involved.
Another Elf conducted the “The Christmas Pack Match!” quiz to find which Darrell Lea pack might suit that hard-to-buy-for friend or family member. A third Elf was able to roam, interact, play games, challenge customers to sing a song or dance for a sample and generally spread the word of Darrell Lea
MELBOURNE CBD ACTIVATION
THURSDAY 5/12 – SUNDAY 8/12
Simultaneously in Melbourne CBD, the “Self Help Elves” were bringing delight and joy to workers and shoppers, giving out samples, canvassing large numbers and carolling with Christmas Cheer wherever they roamed.
3 of the 5 Elves were seasoned performers, with choreographed numbers that included dancing and singing crowd-pleasing carols. The other 2 Elves handed out samples and brought cheer with their smiles and season’s greetings.
They moved from the Christmas-themed atrium of Crown Casino to the bustling Goldsborough Village for Thursday and Friday into the busy heart of the CBD for Saturday and Sunday.