A legion of Simply Energy brand ambassadors and adorable mascots engaged the crowd as they wandered the 4-day footy festival at the MCG – encouraging fans to challenge themselves to show and share their passion for their team in the Scream-A-Meter. When fans entered the Scream-A-Meter they were given the feeling that they were stepping onto the field of the MCG, surrounded by the visual of a cheering crowd and grass beneath their feet, fans quickly felt it was their time to shine. With 5 seconds to record their very own video, fans were challenged to cheer, scream or yell as loud as they could, and the built-in decibel reader displayed how loud they were – the record was set at huge 127 decibels!
Footy fans then received a take home video, sent directly to their phone and ready to share with their online social community, family and friends. In addition to the on-site Scream-A-Meter that saw footy fans queueing for their chance to beat the record and claim their glorious victory (and a hilarious video to share), a selection of fans had their chance to prove their passion on the main stage. A portable Scream-A-Meter was created, and fans were selected to take part in the Scream-A-Meter competition live on stage! Broadcast live on the giant screens across the festival and supported by the adorable Simply Energy mascots, fans screamed their way to be the winner live on stage, with the loudest receiving 2 movie tickets.