We created a completely custom design maze that could have multiple applications and align with our commitment to sustainability. Collaborating with innovative Australian industrial artists and industry experts, we designed 1.5-metre-high maze with six interactive activation points including: giant custom-made naughts and crosses, chalkboard message wall, wacky mirrors, velcro styling wall, sensory touch points and custom photo wall. In addition to this ENGAGE designed branded kids activities and themed kid’s workshop area to compliment the maze aesthetic. This was a Shopping Centre Activation like no other.
Starting as an Easter theme, the maze had a velcro styling wall decorated with felt eggs, larger than life Easter inflatables, and lots of themed activities throughout the Easter school holiday break. The maze then underwent a transformation with new signage and skins, new oversize inflatables and activations to emerge as the Wonderland maze.
The dual use amortised costs and kept the maze a dynamic aspect of the centre for a longer period of time, capitalising on Community Engagement. Given our commitments to sustainability, the honeycomb board and multiple use of the maze was important to us beyond just the aesthetic. The high honeycomb walls and activation points made it a truly immersive experience for children, an important aspect of Experiential Activation.
The activation filled the entire Centre Court space, with many surprise and delight elements - custom bunny floor decals to an oversize, recycled paper sculptured ivy installation hanging from the Centre ceiling. Designed and installed to be eye catching from every level of the Shopping Centre.
Event Produced by AliveENGAGE in association with Alive Events Agency.