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Blog Articles

Guerrilla Marketing? Which one?

December 2015

Guerrilla Marketing has become a buzzword in marketing, so has ‘buzzword’ and a whole lot of other words of which I might dedicated my next blog to. It has become a very popular trend and many large companies have embraced it. However were you aware that there are a whole bunch of different types of Guerrilla Marketing?

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Push the Boundaries and be the First Mover

December 2015

Pushing the boundaries is something that many of our modern day, innovative brands are trying to continually do. To constantly top themselves, top each other and do something that has never been done before. Look at the rivalry between Samsung
and Apple! There is so much competition in the world and these days, unless you are the first person to do something or what you are doing is different, you are one of the masses.

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3 Tips on How to give your Brand a Competitive Edge

November 2015

So you have a brand or product, how are you going to make consumers aware of it, what is does and what it stands for? The answer is Brand Activation!!

A brand is a sign, symbol, word or a combination of all three that allows individuals to identify a product from its competitors. A strong brand is one that is top of consumer’s evoked set, one of
the first three brands that are their ‘go to’ when buying a product.

The stronger your brand is, the more likely consumers are going to trust you and the products sold by you, having a strong brand is a powerful position and one most brands try to achieve as it is a competitive advantage.

So how do you build a strong brand, how to you become apart of the evoke set, how do you compete. This is where brand activation comes in, brand activation is able to give your brand that edge and meaning.

How I hear you ask?

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Planning a brand activation campaign? Here’s what NOT to do!

November 2015

Brand activation is a major asset to many brands, as it allows brands to generate physical interaction and presence with their target audience. The result of brand activation is to increase awareness, spread the brand message and establish new relationships between customers and brands. However there are some common misconceptions about brand activations that can be hazardous to the brand and the success of the brand activation.

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Our Top 3 Brand Activation Nominations are….

November 2015

Not only are we fanatical about creating seamless and strategic brand activation campaigns we are really keen to see what other super savvy activations are happening around the globe. So this week I have dedicated this blog post to celebrate our top 3 nominations of the best brand activation campaigns – for the month anyway!

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How a Creative Brand Activation Sells More Product

November 2015

Those times: you’re on your lunch break, have half an hour to buy some sushi, text your mates about Friday night’s shenanigans and have a quick spray of the latest Chanel perfume/aftershave in Myer, and you see those heavily branded, over-smiling, eager faces waving leaflets at you & beckoning you into some makeshift booth with some dire, unrelated-to-brand activation mechanism. Those times: you pretend you’re deep in conversation on your mobile, or do a swift U-turn up the street.

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My Own Brand Activation Experience

October 2015

Many people make different versions of sponge cakes. Some use self-rising flour, some use baking soda, some add vanilla bean and others use vanilla essence. But the key ingredient to create the perfect sponge cake is flour, eggs and a raising agent. The same concept can be applied to creating the perfect brand activation.

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Choose the Ideal Location for Your Brand Activation

October 2015

Location location location. Location is one of the most important things for people who are buying houses. Everyone who is looking to buy a house considers the amount of bedrooms there are, the area they are in, how close they are to cafes and if they have young children, the kinds of schools that are in the area. This is no different when choosing a location for your brand activation.

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How to get the best out of your Brand Activation Team

October 2015

We live in a world in which we as a society are too busy to notice the constant beratement of marketing material. The key to getting your brand noticed on the ‘field’ is with engaging brand activation staff or as we like to call them ‘brand ambassadors’, who’s sole purpose is to capture your consumer’s attention.

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The Top 5 Reasons to use Guerrilla Marketing to get Your Brand Noticed

October 2015

Guerilla marketing is a relatively new term in the realm of marketing. Due to the change in the environment and the channels continuously being cluttered with thousands of marketing messages, more abstract and innovative techniques such as guerilla marketing have evolved to capture consumers’ attention from a different angle.

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