We planned to get the most of the National Gallery of Victoria sponsorship as well as attracting potential clients and reengaging existing clients through a money can by experience – a pre showing of Monet’s Garden with the curator herself taking small private tours, all while enjoying an interactive and immersive 360 Monet’s Garden experience.
We set ourselves a huge feat of growing Monet’s Garden in The Great Hall whereby after guests had had their private viewing they could be immersed in a Monet’s experience like none other. With meticulous event planning the Engage team installed an entire creative concept in two hours, check out video and watch us grow.
The brand experience itself was designed to reflect all aspects of Monet’s Garden with a modern twist – which is where we also tied the clients own company culture and vision into the project. A private showing of the exhibition with the head curator prior to the opening was a major draw card. Our in house event designer weaved her magic and brought to life invites made from paper seeded with flowers reminiscent of Monet’s famous garden scenes. The engage team posses a range of talents, one of them having extensive food and catering knowledge so we were able to push the caterer to their limits of new creative realms; French food was served in a range of vessels from tin cans to paint tubes reflective of Monet’s studio. Wait staff dressed in white overalls with paint splatters, break-dancers and ballerina’s danced to Ravel and of course we can’t forget the garden… We grew Monet’s garden in two hours, complete with oversize flowers in the famous mauve palette we have all come to know Monet by.